Privacy Policy

NobleTail™ is an Australian pet-care guidance and decision-support brand. We aim to manage personal information openly, responsibly and only for purposes connected with providing and improving our services.

This policy describes our public website practices. If NobleTail™ introduces new features, accounts, commerce or other services, we may update this policy to reflect any material changes in how personal information is handled.

Depending on how you use NobleTail™, we may collect information that you provide directly, including your name, email address, optional pet name, the type of enquiry you select and the message you send through our contact forms.

If you join NobleTail Care Updates, we collect the email address you provide and a record of your subscription consent, including when the consent was given and the version of the subscription notice that applied.

If you choose to tell us about a pet, we may also receive information such as species, breed, coat type, life stage, routine or other pet-care context. Please only provide information that is relevant to the care question or service you are using.

Our website and hosting, analytics or security systems may also generate technical information such as browser type, device information, request logs, IP address, timestamps, referral information, approximate location and similar diagnostic, usage or security data.

NobleTail™ may use first-party session technology to remember the context of your visit and make the website more relevant. For example, a recent search or guide interaction may help us present a more relevant visual or care topic during the same browsing session.

This adaptive presentation is intended to understand the pet-care decision you are currently exploring, not to build an advertising profile about you. Session-based context may be stored in your browser and is designed to expire or be replaced as your current context changes.

NobleTail™ uses Google Analytics to help us understand how visitors use our website and to improve our content, guidance and overall user experience.

Google Analytics may collect information such as pages viewed, session activity, approximate location, browser and device information, referral information and similar website-usage data. Google Analytics may also use first-party cookies and similar technologies to distinguish users and sessions.

We use analytics information for website measurement, service improvement and understanding how our content and services are used. We do not intentionally send Google Analytics information that directly identifies you, such as your name or email address.

Google may process analytics information on our behalf in accordance with its privacy and data-processing practices. Depending on where you are located, additional choices or consent controls may apply to the use of analytics technologies.

You can learn more about how Google handles information collected through its services by visiting Google's Privacy Policy.

If you choose to join NobleTail Care Updates, we use the email address you provide to send occasional new guides, seasonal care notes, NobleTail updates and relevant product or service updates.

Joining Care Updates is optional and is separate from submitting a contact enquiry or using NobleTail's public care guidance. We keep a record of the consent associated with the subscription so that we can manage the mailing list responsibly.

You can unsubscribe at any time using the unsubscribe option provided in a Care Updates email once email delivery begins, or by contacting hello@nobletail.com.au.

We may use information to:

• respond to questions and contact requests;
• manage the history and status of an enquiry;
• provide relevant pet-care guidance and decision support;
• maintain website sessions and improve usability;
• measure website usage and understand content performance;
• send Care Updates where you have chosen to subscribe;
• protect NobleTail™ systems from misuse, fraud or security threats;
• understand and improve the performance of our services; and
• meet legal, regulatory or operational requirements.

We do not sell personal information to advertisers.

We may disclose information to service providers that help us operate NobleTail™, such as website hosting, database, analytics, security, email, communications or other technology providers, where this is reasonably necessary for them to provide those services.

We may also disclose information where required or authorised by law, or where reasonably necessary to protect the rights, safety or security of NobleTail™, our users or others.

Some technology providers, including analytics and infrastructure providers, may process or store information outside Australia. The locations involved can depend on the providers and infrastructure used for a particular NobleTail™ service.

Where Australian privacy law applies to an overseas disclosure, we will take reasonable steps required by law in relation to the handling of that information. We will update this policy if our service-provider arrangements materially change.

We use reasonable technical and organisational measures designed to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

We keep information only for as long as reasonably needed for the purpose for which it was collected, legitimate operational or record-keeping needs, or legal requirements. Retention periods may vary according to the type of information and service involved.

You may ask us to provide access to personal information we hold about you or to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading, subject to applicable law.

To make a request, email hello@nobletail.com.au. We may need to take reasonable steps to verify your identity before providing access or making certain changes.

If you have a concern about how NobleTail™ has handled your personal information, please contact us first at hello@nobletail.com.au. Please provide enough detail for us to understand and investigate the issue.

We will review privacy complaints and aim to respond within a reasonable period. Where the Privacy Act 1988 (Cth) applies and you remain dissatisfied after raising the matter with us, you may be able to contact the Office of the Australian Information Commissioner.

More information about Australian privacy rights is available from the Office of the Australian Information Commissioner.

We may update this Privacy Policy when our services, technology, practices or legal obligations change. The current version will be published on this page with its latest update date.